Mamas Uncut is a holding company covering a portfolio of digital media properties that reach millions of users daily.
To date, we own over 50 pages on Facebook covering 55 million followers, two accounts on Pinterest covering 10 million followers, four accounts on Twitter covering 2 million followers, and two accounts on Instagram with 150,000 followers. We also own mamasuncut.com, which launched in April 2019. The site is a parenting-focused site catering to Q&A on topics from pregnancy and baby names, motherhood, DIY projects, family health and wellness, and relationship advice for parents. It also covers important viral trends and news in parenting, product reviews, celebrity parenting, and parenting humor. The site currently has 3.5 to four million uniques per month and is growing rapidly.
Our company generates revenue through programmatic advertising and e-commerce, which includes direct-to-consumer product sales and affiliate programs. The founder and a small seed investor (Ariel Friedler) provided early financing for Mamas Uncut until it reached sustained profitability in late 2020.
Mamas Uncut is a participant in multiple affiliate programs, including Skimlinks, ShareASale, Commission Junction, and the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Mamas Uncut may earn a percentage of revenue generated from purchases made via the links in this post.
Management:
- Lisa Marino
- Sara Vallone
Meet Our Team
Lisa Marino – CEO
Lisa is the CEO and Co-Founder of Mamas Uncut. She is a mom of two and a Hispanic female executive whose been in digital media for over 15 years. When starting Mamas Uncut, Lisa wanted to create a safe space for moms where they can come together as a community to have real conversations, offer support, and share experiences with each other to answer critical issues about parenting and family. Prior to building a career in media, she was a technology M&A banker.
Before starting Mamas Uncut, Lisa was the CEO of RockYou, Inc for 8 years. RockYou was a social gaming and digital media company focused on the mom demographic. The RockYou properties included 25 game franchises as well as cafemom.com, mamaslatinas.com, mom.me, and littlethings.com.
Bridget Murphy – Chief Revenue Officer
Experienced executive with core competencies in partnerships, business development, strategy, marketing, and sales. Growing ad revenue, developing right-fit partnerships, and creating diverse revenue streams.
After working at Disney.com and News Digital Media (Fox.com), launched Envision Promotions, a partner marketing firm founded to create high-impact strategic alliances with national brands. Envision has worked with Fortune 500 CPG, Retailers, and Entertainment brands, including Tide, Crate&Barrel, and Nickelodeon. Generating millions in new revenue with newly registered users, SMS, social partnerships, and more.
As the Chief Revenue Officer for Mamas Uncut, continuing to cultivate genuine relationships and strategic alliances at the fast-growing community for moms.
Sara Vallone – Vice President of Media Operations
Sara has been with the Mamas Uncut brand since 2019. As the Editorial Director, she immerses herself in news and pop culture to best decide what moms and parents should be seeing. Sara has a decade of experience as a journalist and editor and has held nearly every position when it comes to working for news startups. Her goal is to make you interested in what is going on around the world while always keeping Mamas Uncut factual and truthful.
Andrew Kreeger – Assistant Editor
Andrew is an Assistant Editor for Mamas Uncut with over ten years of experience as a writer in the creative, marketing, and blogging spaces. After studying Film and Art History, he developed a passion for telling stories in a variety of mediums. Obsessively making lists, reporting celebrity news, and diving into emerging pop cultural topics are a few of his interests.”
Mindy Bradley – Customer Strategist
Mindy is a mom of three and lives in Arizona with her family. She loves being with her family, cooking, reading, hikes, and is a true crime lover. Mindy is, on top of other things, a customer advocate and is looking forward to assisting customers the best she can.